The Project Brief
Aviiva Aesthetics approached Think Studios to create a full brand Identity with stationary and a new responsive website. Aviiva is a doctor owned and operated business providing wrinkle relaxer and dermal filler injections. The brand needed to be unique and stand out from its competitors. The brand identity and website had to appeal to both male and female clientele. The website had to be connected to different platforms of social media which Aviiva operates on.
Our Approach & Solution
The chosen brand colours for Aviiva Aesthetics are bright and eye catching. This is further extended with the print finishes used on the stationery, especially the business cards; where a foil and metallic pink spot UV finish was utilised for. The half silhouette within the logo design can be considered anonymous, with no link to a gender which doesn’t single it out as a just a female or male practice. A new turquoise colour was introduced within the web site that worked to step away from the pink brand colour and appeal to a wider, male audience. A wide animated slider was used on the home page with high-resolution imagery of beautiful faces to catch the end users attention when first entering the web site.